The following bibliographic resources will be helpful to anyone who wants to learn more about Elizabeth Arden and Helena Rubinstein; about their times and cultural milieu; and about trends in American business before, during, and after the years when they made their mark on the field.
Bean, Jonathan. Beyond the Broker State. Chapel Hill and London: University of North Carolina Press, 1996.
Birmingham, Stephen. The Rest of Us: the Rise of America's Eastern European Jews. Boston: Little, Brown and Company, 1984.
Blackford, Mansel G. A History of Small Business in America. Chapel Hill: The University of North Carolina Press, 2nd edition, 2003.
Boorstin, Daniel J. The Americans: The Democratic Experience. New York: Random House, 1973.
________. The Americans: The National Experience. New York: Random House, 1965.
Clifford, Marie J. "Helena Rubinstein's Beauty Salons, Fashion, and Modernist Display." Winterthur Portfolio, 38:2/3, pp. 83-108.
Drachman, Virginia. Enterprising Women: 250 Years of American Business. Chapel Hill and London: University of North Carolina Press, 2002.
Dreiser, Theodore. The Color of a Great City. New York: Boni & Liveright, 1923.
Ferber, Edna. "Maymeys from Cuba." The American Magazine, September, 1911, Issue 72, pp. 705-11.
Fuchs, Lawrence H. The American Kaleidoscope: Race, Ethnicity, and the Civic Culture. Hanover, NH: Wesleyan University Press, 1990.
Ginger, Raymond. The Age of Excess: the United States from 1877 to 1914. New York: Macmillan, 1965.
Harris, Neil. Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America. Chicago: University of Chicago Press, 1990.
Heinze, Andrew. Adapting to Abundance: Jewish Immigrants, Mass Consumption, and the Search for American Identity. New York: Columbia University Press, 1990.
________. "Advertising and Consumer Culture." Jewish Women in America: An Historical Encyclopedia. Edited by Paula E. Hyman and Deborah Dash Moore. Sponsored by the American Jewish Historical Society. New York: Routledge, 1997.
Heller, Steven and Louise Fili. Streamline: American Art Deco Graphic Design. San Francisco: Chronicle Books, 1995.
Kanter, Rosabeth Moss. The Change Masters. New York: Simon & Schuster, 1983.
________. Men and Women of the Corporation. New York: Basic Books, 1977.
Kilbourne, Jean. Can't Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Simon & Schuster, 1999.
Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust. Boston: Harvard Business School Press, 2001.
Leach, William R. Land of Desire: Merchants, Power, and the Rise of a New American Culture. New York: Pantheon div. of Random House, 1993.
Lewis, Alfred Allen and Constance Woodward. Miss Elizabeth Arden. New York: Coward, McCann & Geoghegan, Inc., 1972.
Lowe, David Garrard. Art Deco New York. New York: Watson-Guptill Publications, Division of VNU Business Media, Inc., 2004.
O'Higgins, Patrick. Madame: An Intimate Biography of Helena Rubinstein. New York: Viking Press, 1971.
Peiss, Kathy. Hope in a Jar: the Making of America's Beauty Culture. New York: Metropolitan Books, 1998.
________. "Educating the Eye of the Beholder: American Cosmetics Abroad." Daedalus. American Academy of Arts and Sciences. Fall 2002, Volume 131, Issue 4, pp. 101-109.
Poiger, Uta et al. "The Modern Girl Around the World." Website. University of Washington. 2005.
Rubinstein, Helena. My Life for Beauty. New York: Simon & Schuster, 1964.
Slesin, Suzanne. Over the Top: Helena Rubinstein: Extraordinary Style, Beauty, Art, Fashion, and Design. New York: Pointed Leaf Press, 2003.
Swerling, Jo. "Profiles: Beauty in Jars and Vials." The New Yorker, June 30, 1928, pp. 20-24.
Time Magazine. "Lady's Day in Louisville." May 6, 1946, pp.57-58+.
Time Magazine. "Beauty & Pleasure." August 6, 1945, pp. 61-62.
Woodhead, Lindy. War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden-- Their Lives, Their Times, Their Rivalry. Hoboken, New Jersey: John Wiley & Sons, Inc., 2003.